Apple’s iPhone shipments in 2024 are predicted to decline by 15% YoY, reaching about 200 million units, according to analyst Ming Chi-Kuo. The decline is attributed to structural challenges, including the emergence of a new paradigm in high-end mobile phone design and the continued decline in the Chinese market. Local brands like Huawei and Xiaomi have been gaining market share in China. In contrast, Samsung is expected to benefit from higher demand due to the integration of GenAI functions, with revised up shipments of the Galaxy S24 series.