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10 years and going strong: What makes the IPL#39;s business model so attractive?

Wednesday, April 5, 2017, 8:24
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10 years and going strong: What makes the IPL#39;s business model so attractive?

As cricket enthusiasts are all set to be glued to their television sets or mobile to watch the beginning of the 10th season of Indian Premier League (IPL), let’s revisit the beginning of the sporting event.

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