MUMBAI: Gulf Oil Lubricants India, a Hinduja Group company, has signed Indian all-rounder Hardik Pandya as its brand ambassador for the company’s new business initiatives and lubricants.Pandya joins MS Dhoni, who has been associated with the company since 2011 as its brand ambassador.Ravi Chawla, MD, Gulf Oil Lubricants India, said, “On behalf of the Gulf, we welcome Hardik Pandya, a youth icon who personifies Gulf’s strong sporting heritage. His commitment to outperform is akin to our brand ideals of ‘Quality, Endurance, Passion’. Our association with Hardik would further enhance our engagement with the sport of cricket as well as the millions of fans and consumers across the country.”Gulf Oil Lubricants is one of the fastest growing lubricant players in India and has significant OEM partnerships with top Indian and global manufacturers.In India, Gulf is associated with cricket and motorsports. Internationally the brand is associated with motorsports and is the global partner of Manchester United football club.