Idea Cellular, announced cash back offers worth Rs 3,300 for its customers who recharge using various online and digital platforms.On all unlimited plan recharges of Rs 398 and above, done through any online channel, Idea customers will get eight discount vouchers of Rs 50 each. Telecom operators in the last few months have come up with cashback offers on their tariff plans and even on their alliances witth smartphones to get more subscribers.Called the ‘Magic Cashback’, Idea’s latest offer has discount vouchers that can be redeemed by customers on subsequent recharges of Rs 300 and above over a period of one year. Customers will also receive five shopping coupons worth Rs 2,700 which can be used at the partner stores or website on a range of brands, said the Kumar Mangalam Birla owned company “The offer has been designed with incisive telecom and digital analytics to provide a wholesome and exciting proposition to our digital customers. We are maximizing customer gratification by complementing telecom offers with deals in other relevant categories,” said Sunil Tolani, digital head, Idea CellularIf the recharge is done through My Idea App or company website, customers can also avail the wallet cashback offer up to Rs. 200.The Rs 398 recharge offers unlimited voice calls including Local, STD and National Roaming, 1 GB data per day, and 100 SMS daily, for a period of 70 days.The new Magic Cashback offer is applicable for all Idea prepaid customers till 10th February 2018.