NEW DELHI: Alternative investments group Samena Capital has taken a 35% stake in Bloom Hotels for Rs 100 crore valuing the company at Rs 330 crore in a series B investment round. Bloom, which has hotels in markets like Bengaluru, New Delhi, Gurgaon and Goa, plans to set up 100 hotels across South Asia, it said in a statement. Shirish Saraf, founder and vice-chairman of Samena Capital said: “We are delighted to partner with Bloom, a differentiated company that can bring transformational change to the industry. Bloom has proven its business model by achieving operational profitability across its current portfolio in a very short period of time.” Sanjeev Sethi, COO of Bloom, said, “We are proud to have Samena on board as we grow the Bloom brand across South Asia in quick time. We look forward to benefiting from the Samena team’s proven track record in working with consumer facing companies at the high growth stage.”In February this year, Bloom Hotels opened two properties in Calangute, Goa. This included the official launch of the BloomSuites brand with a 140-room hotel. The company said it will also launch hotels in 20 other locations across the country like Hyderabad, Kochi and Mumbai.