MUMBAI: Content company Shemaroo Entertainment has restructured its top leadership with a focus on strengthening the organisation for the next phase of growth.Shemaroo has elevated Hiren Gada to the position of chief executive officer (CEO) in addition to his current role as CFO of the company. He has spent time with various divisions within the company and was instrumental in the public listing of company.Shemaroo has also promoted Kranti Gada as chief operating officer. She had setup the company’s mobile business and played a key role in the company’s early adoption of digital platforms. More recently she incubated the company’s expansion into the DTH segment. In her new role, Kranti will head the revenue function of the company to drive extensive and sustainable growth.Jai Maroo, director at Shemaroo, will now move from his current role to focus more on organisational transformation and excellence.Raman Maroo and Atul Maru will continue to be the managing director and joint MD of the company, respectively. The new leadership structure will be operational with immediate effect.Raman Maroo said, “Our endeavour has always been to build a future ready organisation with distinct professional capabilities while retaining its entrepreneurial culture. We have done that through an emphasis on developing internal talent and marrying that by bringing in great talent from industry peers. We want to create a structure that will power us as we enter our next growth phase.”Hiren Gada had joined Shemaroo Entertainment 15 years ago and has played a significant role in the transformation of the company from a family run business to a professionally driven organisation in terms of systems, processes and best industry practices.Kranti joined the family business at Shemaroo in 2006 after a successful stint in marketing at PepsiCo. She helped setup Shemaroo’s mobile business, and established the company as a leading Mobile VAS player of the country.