Launched as the world’s cheapest car in 2008 and with production lines dwindling in 2018, Tata Nano counts as one of the most enigmatic rise and fall in Indian marketing. It was launched amidst much fanfare, and then got stuck in a morass of its own making, from which it never managed to return. According to media reports, what began as one of the most ambitious auto projects of modern India will only be manufactured on demand. Brand Equity gets a clutch of CXOs from across industries to share their first ‘Nano’ memory as well as their take on the the ‘big’ mistake.

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